Harvest strategies are a key component of contemporary fishery management systems and a requirement for certification under Marine Stewardship Council. The West Coast Rock Lobster Resource supports Australia’s largest and most valuable wild capture commercial fishery and Western Australia’s most popular recreational species with a growing charter sector. It was the first fishery in the world to achieve Marine Stewardship Council certificate for sustainability and only the fishery to be recertified five times. The West Coast Rock Lobster Resource Harvest Strategy 2024 integrates economic and social objectives to maximise opportunities to generate overall, long term economic benefits to the state from commercial lobster fishing, processing, and ancillary activities, while optimising experiences for the recreational and charter sector. The harvest strategy produces a long-term precautionary approach to managing the resource through the use of Maximum Economic Yield model to generate a longer-term equilibrium for Allowable Harvest Levels. This delivers predictable, ecologically sustainable harvest levels and allocations of western rock lobster that maintains the stock near target levels to optimise the social and economic benefits of commercial, recreational and charter fishing.